It’s been a very good March for fur bearing animals! I’d like to dedicate this post to all of you who believe that “Fur is Green”
According to The Guardian, “An ad campaign claiming that it is “eco-friendly to wear fur” has been banned, after the advertising watchdog dismissed assertions that choosing fur is good because it “lasts a lifetime” and “helps conservation”.
The ASA (Advertising Standards Authority) is an independent European council that makes sure all advertisements are legal, decent, honest and truthful. After EFBA could not provide convincing evidence that their product would cause no environmental damage, taking account of the full life cycle of the product from manufacture to disposal, the ad was deemed misleading and has been banned.
You can read the full report here.
Via PINNACLE: Reinvent The Icon
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stopkillingourworld reblogged this from furfreela and added:
Greenwashing - reminds me of the “e” phase when the WWW started up. Beware of this and don’t believe a company when they...
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